An Interactive 5-Day Training Course
Advanced Key Account Management (Public Sales)
Optimizing Public Sector Account Strategies for the GCC Market
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| Date | Venue | Fees | |
|---|---|---|---|
| 09 - 13 Feb 2026 | Barcelona - Spain | $ 5,950 | |
| 27 Apr - 01 May 2026 | Paris - France | $ 5,950 | |
| 03 - 07 Aug 2026 | Barcelona - Spain | $ 5,950 | |
| 12 - 16 Oct 2026 | Dubai - UAE | $ 5,950 | |
| 14 - 18 Dec 2026 | Paris - France | $ 5,950 | |
| 15 - 19 Mar 2027 | Barcelona - Spain | $ 5,950 |
This Advanced Key Account Management (Public Sales) training course is designed to equip professionals with the advanced skills required to manage and optimize Key Account Management (KAM) strategies specifically for Public Sector Sales in the GCC region. Public sales account management differs significantly from private sector sales due to longer sales cycles, strict procurement regulations, and government-driven decision-making processes. This training course provides proven frameworks, tools, and methodologies to help account managers strategically engage with government entities, enhance relationship management, and maximize long-term contracts. Participants will gain an in-depth understanding of public sector dynamics, learning how to navigate government procurement processes, build stakeholder trust, and leverage insights to strengthen competitive positioning in the market.
This GLOMACS training course will highlight:
At the end of this Advanced Key Account Management (Public Sales) training course, you will learn to:
This Advanced Key Account Management (Public Sales) training course will employ a mix of interactive discussions, case studies, group exercises, and real-world role plays tailored for public sector sales environments. Participants will engage in live negotiation simulations, stakeholder mapping activities, and strategy-building workshops to reinforce their learning through practical application.
Organizations that send employees to this training course will benefit from:
Participants will personally gain:
This GLOMACS Advanced Key Account Management (Public Sales) training course is suitable to a wide range of professionals but will greatly benefit:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
