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Artificial Intelligence (AI) in Digital Marketing

An Interactive 5-Day Training Course

Artificial Intelligence (AI) in Digital Marketing

Transform Your Strategy with Cutting-Edge Tools

NASBA
Classroom Schedule
Date Venue Fees
06 - 10 Jul 2026 Dubai $ 5,950
02 - 06 Nov 2026 London $ 5,950

Introduction

This training course provides a deep dive into how artificial intelligence reshapes digital marketing strategies across industries. As consumer behaviors become more complex, Artificial Intelligence (AI) emerges as a powerful ally - analyzing massive datasets, anticipating trends, and automating tactical processes to elevate overall marketing performance. Participants will discover how integrating AI can help them reach the right audience at the right time with precision.

By offering real-world applications and implementation frameworks, this training course reveals how organizations can leverage AI to build more effective and data-driven marketing initiatives. From segmentation to predictive analytics, you will learn practical methods to future-proof your marketing strategy and deliver measurable results. Join us to embrace the limitless potential of AI and revolutionize your approach to digital marketing.

This GLOMACS Artificial Intelligence (AI) in Digital Marketing training course will highlight:

  • The evolution of AI-driven marketing strategies
  • Best-in-class AI tools for data analytics and automation
  • Predictive models that enhance marketing ROI
  • Techniques for intelligent customer engagement
  • Innovation and trends shaping tomorrow’s marketing landscape

Objectives

At the end of this Artificial Intelligence (AI) in Digital Marketing training course, you will learn to:

  • Identify the key AI tools revolutionizing digital marketing
  • Implement data-driven targeting and segmentation strategies
  • Optimize campaigns with predictive analytics and automation
  • Evaluate innovative AI-driven techniques for competitive advantage
  • Design effective, future-proof digital marketing initiatives

Training Methodology

This training course blends expert lectures, real-world AI case studies, and interactive workshops. Using hands-on experimentation with AI platforms, participants will gain the confidence to strategize and deploy AI-centric marketing solutions effectively.

Organisational Impact

Organizations investing in this Artificial Intelligence (AI) in Digital Marketing training course will gain:

  • Accelerated marketing processes through automation and AI tools
  • Improved campaign performance driven by predictive analytics
  • Strengthened market positioning with strategic, data-led decisions
  • Reduced operational costs via smarter resource allocation
  • Greater customer engagement and satisfaction through personalization
  • Enhanced readiness for the next wave of marketing innovation

Personal Impact

Participants who complete this training course will:

  • Strengthen their strategic marketing acumen with AI insights
  • Expand their professional portfolio and skillset for career growth
  • Develop a clear roadmap for implementing AI in day-to-day tasks
  • Refine data interpretation and decision-making capabilities
  • Cultivate leadership qualities in cutting-edge marketing approaches
  • Position themselves as forward-thinking marketing innovators

Who should Attend?

This GLOMACS Artificial Intelligence (AI) in Digital Marketing training course is suitable for a wide range of marketing professionals and business strategists. It will greatly benefit:

  • Marketing Directors and Managers
  • Digital Marketing Specialists and Content Strategists
  • Data Analysts looking to apply AI in marketing contexts
  • Product Managers seeking market-driven insights
  • Anyone aiming to innovate and refine their digital marketing strategies
Course Outline
Day 1

AI Foundations and Marketing Synergy

  • Introduction to AI concepts in the marketing landscape
  • Understanding AI’s role in streamlining digital marketing processes
  • Exploring machine learning vs. deep learning in campaign optimization
  • Data acquisition and management fundamentals
  • Distinguishing between narrow and general AI applications
  • Tracing the evolution of AI-driven marketing practices
  • Examining major players and tools in the AI marketing space
  • Forecasting AI’s impact on competitive marketing environments
Day 2

Data-Driven Targeting and Customer Insights

  • Collecting and organizing data for AI analysis
  • Applying natural language processing (NLP) to understand consumer sentiment
  • Leveraging predictive analytics for audience segmentation
  • Designing AI-powered customer journey mapping
  • Discovering patterns and trends through data visualization
  • Implementing dynamic customer profiling for real-time targeting
  • Integrating social listening tools to refine campaigns
  • Evaluating data integrity and quality for reliable insights
Day 3

Automation and Optimization in AI Marketing

  • Using AI to automate repetitive marketing tasks
  • Enabling smart ad placement through programmatic advertising
  • Setting up advanced lead scoring and nurturing workflows
  • Implementing recommendation engines for product/service upselling
  • Capitalizing on chatbots and virtual assistants for support
  • Benchmarking performance with AI-driven analytics
  • Discovering AI solutions for content scheduling and curation
  • Mitigating risks and challenges of marketing automation
Day 4

Innovation, Ethics, and Compliance in AI Marketing

  • Staying ahead with cutting-edge AI marketing innovations
  • Incorporating AR/VR elements in marketing campaigns
  • Understanding ethical considerations and bias in AI models
  • Respecting data privacy laws and regulatory frameworks
  • Balancing AI-driven automation with human oversight
  • Managing brand reputation in an AI-enabled world
  • Fostering responsible usage of AI within teams
  • Brainstorming solutions to emerging ethical challenges
Day 5

Roadmap for Sustainable AI Marketing Success

  • Crafting a cohesive AI integration strategy
  • Prioritizing budget and resource allocation for AI initiatives
  • Building internal capabilities and cross-functional collaboration
  • Designing long-term measurement and optimization frameworks
  • Assessing the ROI of AI-driven marketing tactics
  • Documenting lessons learned and best practices
  • Strategizing the next phase of AI-driven transformation
  • Summarizing key takeaways and post-training implementation steps
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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