An Interactive 5-Day Training Course
Port Marketing & Business Development
Strengthening Reputation, Attracting New Clients, and Increasing Market
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| Date | Venue | Fees | |
|---|---|---|---|
| 03 - 07 Aug 2026 | Dubai - UAE | $ 5,950 | |
| 28 Dec - 01 Jan 2027 | Dubai - UAE | $ 5,950 |
Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organisation should focus on, and designs programmes to turn stakeholders into loyal advocates.
Global marketplace forces create an intense competitive environment for land and seaport operators around the world. Those that thrive use strategic marketing to focus on differentiation and a stakeholder-centred response to business mistakes.
This GLOMACS Port Marketing and Business Development training course focuses on:
By the end of this Port Marketing and Business Development training course participants will be able to:
This training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles.
Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.
We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.
Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 60% of training will be experiential and 40% will be theoretical. Participants will receive a workshop manual with an introduction to the programme, slides, overview, background information, exercises, and plenty of space for their own notes.
Here are just some of the many valuable benefits to your organisation:
After attending this Port Marketing and Business Development training course, you will be able to:
This GLOMACS Port Marketing and Business Development training course is for those who wish to understand strategic marketing decision making, including:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
