Strategic Internal Communication Skills

Introduction

This Strategic Internal Communication Skills training course uses current research which shows that internal communications can be a powerful agent of change, driving the honest and regular discussion on topics essential to staff morale. This, in turn, affects their loyalty, commitment, and purpose, which directly impacts customer satisfaction and dedication and the organisation's bottom line.

Excellent internal communication ensures that everyone works towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation's strategy. Effective internal communication has benefits for both the organisation and employees.

This GLOMACS training course will highlight the achievement of:

• Employee Engagement
• Cohesive Company Culture
• Clear goals that are understood by all
• Customer Satisfaction
• Enhanced Transparency
• Increase Productivity

Objectives

This Strategic Internal Communication Skills training course is designed to achieve the following objectives:

• Align all employees with the corporate strategy and plan
• Increase staff trust, openness, and engagement
• Help motivate staff to ‘go the extra mile’ in creativity and commitment
• Open channels of feedback to reduce rumours, increase company knowledge sharing and reduce reputational risk
• Increase customer satisfaction through more open, aligned and informed staff
• Measure the impact of more effective internal communication

Training Methodology

This training course is an activity and discussion-based. Formal presentations will be balanced by a range of case studies, practice problems, and group discussions. Sharing the experience of the participants is an important feature, and delegates will have the opportunity to discuss their projects or challenges in an environment focusing on solving those problems. Real examples presented on video are a substantial part of the course.

Organisational Impact

Impact on the organisation from participants in attending Strategic Internal Communication Skills training course includes the following benefits: 

• Focusing and increasing effort expended in implementing the strategic plan
• Increasing staff engagement and loyalty
• Improving information flow and staff morale
• Creating a virtuous upward circle of customer satisfaction and loyalty
• Stimulating additional discretionary effort
• Being able to measure and prove the effectiveness of internal communication

Personal Impact

The participants of this training course enjoy many benefits personally and professionally: 

• Gaining a powerful communication toolkit to supercharge the effectiveness
• Gaining more significant stakeholder "buy-in" and influence
• Understanding how to generate rich content to make comms channels grab attention
• Creating high impact presentation and facilitation communication skills
• Overcome resistance of staff members to change
• Demonstrating effectiveness to the “C Suite”