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Customer Experience Management

An Interactive 5-Day Training Course

Customer Experience Management

Unlock Loyalty & Growth: Master the Art of Customer Experience Management

NASBA
Classroom Schedule
Date Venue Fees
20 - 24 Apr 2026 Dubai $ 5,950
29 Jun - 03 Jul 2026 London $ 5,950
10 - 14 Aug 2026 Amsterdam $ 5,950
31 Aug - 04 Sep 2026 Dubai $ 5,950
19 - 23 Oct 2026 London $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
Online Schedule
Date Venue Fees
20 - 24 Apr 2026 Online $ 3,950
19 - 23 Oct 2026 Online $ 3,950

Introduction

This GLOMACS Customer Experience Management training course is designed to help professionals learn how to manage customer experiences effectively. This training course covers all the essential topics related to CX, including understanding customer needs, implementing strategies that foster loyalty and business growth, and using various tools to create outstanding customer experiences. By the end of this training course, participants will have gained the knowledge, skills, and tools needed to create exceptional customer experiences that drive business success.

Objectives

The learning objectives of this Customer Experience Management training course include:

  • Define and grasp critical concepts of Customer Experience Management.
  • Analyze CX's impact on business objectives and financial performance.
  • Map customer journeys and design strategies aligned with brand and customer needs.
  • Utilize diverse customer research methods to gather actionable insights.
  • Foster a customer-centric culture within the organization.
  • Measure and track CX metrics for performance evaluation and improvement.

Organisational Impact

The organizational benefits of this Customer Experience Management training course include:

  • Increased customer satisfaction and loyalty
  • Reduced customer churn and acquisition costs
  • Enhanced brand reputation and advocacy
  • Improved employee engagement and productivity
  • Boosted revenue and profitability

Personal Impact

By the end of this Customer Experience Management training course, participants will:

  • Develop and implement a customized CX strategy.
  • Design seamless customer journeys.
  • Interpret customer feedback for actionable improvements.
  • Implement effective communication strategies to strengthen customer relationships.
  • Apply a data-driven approach to measure and manage CX success.
  • Advocate for a customer-centric organizational culture.

Who should Attend?

This CX Management training course caters to professionals who improve customer experience, including marketing and sales, customer service, product, operations, HR and business leaders.

This GLOMACS Customer Experience Management training course is of particular benefit to:

  • Customer service representatives
  • Sales and marketing professionals
  • Product managers
  • Customer experience managers
  • Operations managers
  • HR professionals
  • Business leaders
  • Technical support specialists
  • Finance and accounting teams
  • Delivery personnel
Course Outline
Day 1 to Day 5
  • Fundamentals of customer experience management
  • The power of customer-centricity and its impact on business success
  • Understanding customer needs, wants, and expectations
  • Research and strategy for customer experience
  • Analysing customer data to identify trends and insights
  • Building a customer-centric strategy aligned with business goals
  • Setting CX metrics and KPIs for measuring success
  • Designing and implementing exceptional customer journeys
  • Leveraging technology and automation to personalise and optimise journeys
  • Communication and customer engagement strategies
  • Measuring and improving customer experience
  • Key CX metrics and KPIs: Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES)
  • Analysing CX data and identifying areas for improvement
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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