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Customer Service for the Public Sector

An Interactive 5-Day Training Course

Customer Service for the Public Sector

Delivering World-Class Service in the Not for Profit Space

NASBA
Classroom Schedule
Date Venue Fees
08 - 12 Jun 2026 London $ 5,950
13 - 17 Jul 2026 Dubai $ 5,950
05 - 09 Oct 2026 Dubai $ 5,950
07 - 11 Dec 2026 Dubai $ 5,950
Online Schedule
Date Venue Fees
08 - 12 Jun 2026 Online $ 3,950

Introduction

The benefits of a customer-centric strategy aren’t limited to private sector businesses. Government agencies at every level can gain by putting the needs and wants of citizens first. Consumer expectations are only increasing as technological advances such as smartphones and apps open new frontiers of convenience, speed, and transparency for private sector customers. At the same time, tightening government budgets are making it difficult for the public sector to deliver services of a similarly high quality. With consumer expectations only increasing, it’s perhaps no surprise that interactions with government agencies frustrate and disappoint many people.

This Customer Service for the Public Sector training course is designed to give participants the communication skills, negotiation strategies, and public-sector customer service best practices they require to significantly improve customer service while lowering costs and increasing employee satisfaction. Delegates will walk away from this programme with the ability to measure customer satisfaction and apply the design elements necessary to structure their organisation in a customer-centric manner to respond effectively as customer service needs and conditions change.

This GLOMACS training course will highlight:

  • Evaluate public sector customer service best practices
  • Improve communication effectiveness by developing nonverbal, listening and questioning skills
  • Measure and monitor public sector customer service satisfaction
  • Enhance persuasion, negotiation, and conflict resolution skills
  • Utilize Social Media to increase public sector customer service engagement

Objectives

At the end of this training course, you will learn to:

  • Develop proactive customer service policies and procedures
  • Successfully handle working with the four types of customer personalities
  • Calm upset or difficult customers over the phone and in person
  • Manage your emotions in stressful situations
  • Enhance listening and questioning skills to better understand your customer’s real needs
  • Set SMART goals to continuously improve customer service satisfaction

Training Methodology

This GLOMACS Customer Service for the Public Sector training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills. The comprehensive course manual has been developed to be practical, easy to use and facilitate learning.

Organisational Impact

Here are just some of the many valuable benefits to your organisation:

  • Establish a proactive customer-centric public-sector service vision
  • Improved professional image with the public
  • Increased customer satisfaction and reduced complaints
  • More effective organisational communication and teamwork
  • Higher employee job satisfaction and lower turnover
  • Better service recovery and customer conflict resolution skills

Personal Impact

After attending this training course, you will acquire:

  • An appreciation for the importance of public sector customer service excellence
  • Best practices and policies of public sector customer service providers
  • Professional communication skills to further your career advancement
  • Negotiation skills to confidently work with difficult or upset customers
  • Effective goal setting and time management skills to increase productivity
  • Proven techniques to reduce stress and maintain a balanced lifestyle

Who should Attend?

Specifically designed for public services and government agencies, this training course uses real-world examples to train public employees how to increase customer satisfaction.

This Customer Service for the Public Sector training course is suitable to a wide range of professionals but will greatly benefit:

  • Service Personnel at all levels of federal, state and local government agencies
  • Public Sector Employees
  • Department Managers and Customer Service Supervisors
  • Nonprofit Organisation Employees
  • Public Transportation and utilities employees
Course Outline
Day 1

Improving Customer Service Communication and Interpersonal Skills Development

  • The 7 Customer Service Expectations
  • Understanding Your Customer’s Nonverbal Communication
  • Working with the 4 Customer Temperament Styles
  • Active Listening and Questioning Skills to Enhance Customer Service
  • Techniques For Giving and Receiving Customer Feedback
Day 2

Building a Public-Sector Customer-Centric Organisation

  • Developing a Top-down Customer Service Culture
  • Internal vs. External Customers
  • Common Traits of All Successful Leaders
  • Best and Worst Public-sector Customer Service Providers
  • Going the Extra Mile to exceed Customer Expectations
  • Empowering Customer Service Employees
Day 3

Harnessing the Power of Social Media to Improve Customer Service  

  • The Benefits of Using Social Media to Enhance Customer Engagement
  • Keeping up with Rapidly Changing Technology
  • Social Media Public Sector Customer Service Best Practices
  • Social Media Monitoring Tools
  • Leveraging Social Media: Blogs, Twitter, Facebook and YouTube
  • Protecting Your Organisation’s Social, Media Reputation
Day 4

Measuring and Monitoring Public Sector Customer Service Satisfaction

  • The Benefits of Measuring Customer Service Satisfaction
  • Establishing Quality Customer Service Satisfaction Measuring and Monitoring Standards
  • Best Practices For Recording and Monitoring Customer Service Issues
  • The Role of the Supervisor in Conflict Resolution
  • Managing Emotions during Stressful Situations
  • Strategies For Working with Difficult or Demanding People
Day 5

Achieving Public Sector Customer Service Excellence

  • What is your Action Plan?
  • Your Attitude makes a Difference
  • Setting SMART Goals For Continuous Improvement
  • Stress Management Tips for Maintaining a Balanced Lifestyle
  • Time Management Principles to Improve Daily Productivity
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure
Related Courses
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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