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Sales Manager Training

An Interactive 5-Day Training Course

Sales Manager Training

Mastering Sales Management Fundamentals

NASBA
Classroom Schedule
Date Venue Fees
27 - 31 Jul 2026 Dubai $ 5,950
16 - 20 Nov 2026 Dubai $ 5,950

Introduction

Unfortunately, top salespeople are frequently promoted to management positions without having the leadership and management skills required to be an effective sales manager. This comprehensive training course is designed to give sales managers the fundamental skills they require to recruit, train and motivate a highly-productive sales team. This training course sets a standard for sales managers because it focuses on sales management best practices to increase revenue growth through higher sales effectiveness.

Topics covered in the training seminar range from motivation techniques, to goal setting and face-to-face communication skills. Whether you’re a seasoned sales manager looking to sharpen your skills, or a newly promoted sales manager looking to lead a sales force for the first time, this 5-day training training course is designed for you. Delegates will walk away from this training with a specific action plan and the tools they need to lead a successful sales team.

This GLOMACS Mastering Sales Management Fundamentals training course will highlight:

  • Hire high-performing salespeople according to HR staffing guidelines
  • Manage the sales team to its full potential to reach sales targets
  • Plan and direct sales team training
  • Resolve customer complaints regarding sales and service
  • Setting SMART goals for business development

Objectives

At the end of this training course, you will learn to:

  • Develop a strong team by evaluating, training, and coaching them to drive results through the selling process
  • Plan and conduct market research to identify market trends
  • Conduct effective sales training meetings
  • Develop strategic sales plan to lead sales team to implement strategies
  • Deliver customer-focused sales presentations
  • Direct sales forecasting activities and set sales team performance goals

Training Methodology

This training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills. 

Organisational Impact

This Mastering Sales Management Fundamentals training course gives sales managers the leadership skills and best practices they require to increase sales effectiveness and long-term profitability.

Benefits to the organisation include:

  • Improved customer satisfaction and retention
  • Reduced employee turnover
  • Improved hiring process for recruiting successful salespeople
  • Enhanced professional image in the marketplace
  • Greater revenue growth
  • Better market penetration and brand awareness

Personal Impact

This training seminar gives participants the sales management best practices to build a highly-successful sales team.

By the end of this training seminar, participants will be able to:

  • Utilize active listening and questioning skills to improve communication effectiveness
  • Negotiate win-win outcomes
  • Train, coach and mentor salespeople to increase sales   
  • Understand the strengths and weaknesses of their management style
  • Effectively recruit and retain successful salespeople
  • Utilize recognition and reward programmes to build teamwork

Who should Attend?

This GLOMACS Mastering Sales Management Fundamentals training course is suitable to a wide range of professionals, but will greatly benefit:

  • Sales and Marketing Managers
  • Sales and Marketing Directors
  • Sales Trainers
  • Salespeople transitioning into sales management
Course Outline
Day 1

Communicating an Effective Sales and Marketing Message

  • Overcoming common Communication Barriers
  • Listen while you Work
  • Questioning Skills to uncover Customer Expectations
  • Telephone Tips to improve Sales and Marketing Effectiveness
  • Understanding Body Language Gestures   
  • Identifying your Leadership and Communication Style
Day 2

Creating a Customer-Focused Sales Team

  • Reasons Why Customers Don’t Buy
  • Delivering on the 7 Customer Expectations
  • Sales & Marketing Persuasion and Negotiation Strategies
  • Designing a Customer involved Presentation
  • How Customer Service can increase Sales
  • Dealing with Customer Objections in a Professional Manner
Day 3

Managing a High-Performing Sales Team

  • Tips for Recruiting High-performing Salespeople
  • The Interviewing, Qualifying and Hiring Process
  • Managing Employee Turnover
  • How to Plan and Run Successful Sales Meetings
  • New Hire 90-day Training Plan
  • Team Building Techniques to Promote Teamwork and Mutual Support 
Day 4

Powerful Strategies for Motivating Salespeople

  • Leadership Traits of Successful Sales Managers
  • Abraham Maslow’s Hierarch of Needs 
  • Factors that Motivate and Demotivate Salespeople
  • Considerations for Designing a Sales Contest
  • Coaching and Mentoring Skills to Improve Productivity
  • Planning and Conducting Effective Sales Meetings
Day 5

Leading the Way to Increased Sales Effectiveness

  • Steps for Developing a “positive mental attitude”
  • Personal Development to Leadership and Public Speaking Skills
  • Know your Numbers: Setting SMART Objectives
  • Stress Management Tips to Maintain a Balanced Lifestyle
  • Time Management Principles to help you see more Customers
  • Action Planning for Continuous Improvement
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

KHDA
NASBA

In Association With

Options & Brochure
Related Courses
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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