An Interactive 5-Day Training Course
The Certified Marketing Professional
Marketing in the Real and Virtual Worlds
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| Date | Venue | Fees | |
|---|---|---|---|
| 27 Apr - 01 May 2026 | Dubai - UAE | $ 5,950 | |
| 03 - 07 Aug 2026 | London - UK | $ 5,950 | |
| 09 - 13 Nov 2026 | Dubai - UAE | $ 5,950 | |
| 28 Dec - 01 Jan 2027 | Amsterdam - The Netherlands | $ 5,950 | |
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Online Schedule
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| Date | Venue | Fees | |
| 23 - 27 Mar 2026 | Online | $ 3,950 | |
| 09 - 13 Nov 2026 | Online | $ 3,950 | |
| 22 - 26 Mar 2027 | Online | $ 3,950 | |
In just a few short years, the internet, and more recently still, social media, has changed the world. There are very few aspects of modern life that have not been changed forever by internet technologies. ‘Bricks and Mortar’ businesses are being replaced by ‘Clicks and Mortar’ at an astonishing rate. Just ten years ago, it was commonplace to see surveys of consumers saying they would not shop online as they did not trust it. No more. The rush to online shopping was well advanced in 2019, the Coronavirus pandemic and the ‘locking-down’ of retail and other businesses drove all purchasers online and, at time of writing, they show no need to move back.
Increasingly, customer engagement is also a virtual thing, ‘Likes’, ‘Follows’ and Re-tweets have become the new commercial currency. With many once proud brands now reduced to commodity-status by peer-review and price comparison websites, the art and practice of marketing, that most social of all business practices, has also moved into the virtual realm.
This Certified Marketing Professional training course addresses these issues and will enable attendees to construct a fully worked-out digital marketing strategy and plan that can be executed immediately. Attendees will:
This GLOMACS training course will give attendees a full background into marketing strategy, both historically and in the online world.
At the end of this Certified Marketing Professional training course, you will learn to:
This training course draws upon a number of different and varied inputs carefully blended to ensure maximum learning. It will comprise a mixture of lecture, exercise and workshop work, peer-review exercises, video presentations, case studies and facilitated discussions. We will review several ‘live’ cases to show how best-practice practitioners are currently building their brands online.
There are pre and post training course tests and assignments to help delegates embed the learning into their everyday practice.
In each case, attendees will be asked to review the online and social presence of some of the leading exponents and critique them. They can compare their own current online branding, with that of competitors and critique it all through the lens of engaging with their chosen persona types.
Organisations sending delegates to this Certified Marketing Professional training course will know their people are being trained comprehensively and to certified standards in all aspects of marketing, including digital marketing. They will return from the training course with skills, ideas, and tools to enable them to fully manage and innovate all aspects of your offering.
You will receive a thorough grounding into the theories and practices of marketing across various streams, including digital. In addition, becoming an expert on Marketing and Digital Marketing can make a significant contribution to someone’s career prospects.
The participants will:
This GLOMACS Certified Marketing Professional training course gets to the very heart of what modern business is all about. Anyone in the service or product industries can benefit from improving their digital marketing, however, the course may be of relevance to:
No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.
No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.
Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.
Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.
GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.
Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.
Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.
Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.
Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.
Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.
